As the development of new Consumer Electronics products accelerates, consumers and businesses are faced with a growing challenge — How do you keep pace with the introduction of exciting new products, while responsibly disposing of the older devices?

The Consumer Electronics industry has come under fire for the planned obsolescence of products, but besides asking manufacturers to make their products less toxic and more easily recyclable, what can consumers do about it?

• Resale of devices has always been possible, but many people don't have the time or patience to resell their device themselves.
• Putting the device in a closet keeps it out of landfill, but prevents the best outcome for the device: for it to be used by a new owner.
• Many consumers put off using trade-in services indefinitely, because by the time they are done with their devices, they don't bother searching for a provider.

With Guaranteed Buyback® plans, TechForward has brought an environmentally-friendly disposal option to the point-of-purchase. You can now plan to dispose of your device in a way that promotes reuse and recycling at the time that you purchase it.

Our environmental policy consists of three elements:

1. Reuse. We will resell any device that can be resold, to be used by a secondary owner.
2. Recycle. We will recycle, in an environmentally-friendly way, any item that cannot be resold.
3. Rethink. We will constantly look for ways to promote greener outcomes such as reusing and recycling of packaging materials.

1. Gartner Research as reported by the eBay Rethink Initiative
2. SVTC 2004 report / National Safety Council as reported by the eBay Rethink Initiative